![](https://www.cobay.com/wp-content/uploads/2024/05/finance-5.gif)
Services > Business Intelligence Bay
Empowering Businesses with steady stream of insights for better decision making
We integrate research, technology and analytics to build systems and generate actionable insights that enable brands & businesses to unlock a 360° value from their data. From building your unified customer database, behaviour analysis, marketing spend & ROI analysis, to data engineering, and conversion modelling - we empower you to yield better results from your initiatives.
Capabilities
Our Services
We transform your data into actionable insights that empower you to make smarter decisions and achieve measurable results.
Services > Business Intelligence Bay
Empowering Businesses with steady stream of insights for better decision making
![](https://www.cobay.com/wp-content/uploads/2024/05/finance-5.gif)
We integrate research, technology and analytics to build systems and generate actionable insights that enable brands & businesses to unlock a 360° value from their data. From building your unified customer database, behaviour analysis, marketing spend & ROI analysis, to data engineering, and conversion modelling - we empower you to yield better results from your initiatives.
Capabilities
Our Services
![](https://www.cobay.com/wp-content/uploads/2024/05/shopify-logo-26.png)
Advanced Business Reporting
Gain deeper insights and make informed decisions with our comprehensive and detailed business reporting services.
![](https://www.cobay.com/wp-content/uploads/2024/05/shopify-logo-27.png)
Customer Behaviour Analysis
Understand and predict customer actions with our in-depth customer behavior analysis services.
![](https://www.cobay.com/wp-content/uploads/2024/05/shopify-logo-29.png)
Product Basket Analysis
Optimize your product offerings and increase sales with our detailed product basket analysis services.
![](https://www.cobay.com/wp-content/uploads/2024/05/shopify-logo-30.png)
ROAS & ROI
Maximize your advertising effectiveness and investment returns with our precise ROAS and ROI analysis services.
![](https://www.cobay.com/wp-content/uploads/2024/05/shopify-logo-31.png)
Funnel & Conversion Modelling
Enhance your sales process and boost conversions with our expert funnel and conversion modeling services.
![](https://www.cobay.com/wp-content/uploads/2024/05/shopify-logo-32.png)
Personalisation & targeting
Enhance customer engagement and drive conversions with our tailored personalization and targeting strategies.
![](https://www.cobay.com/wp-content/uploads/2024/05/shopify-logo-33.png)
Marketing Automation
Streamline your marketing efforts and increase efficiency with our advanced marketing automation solutions.
![](https://www.cobay.com/wp-content/uploads/2024/05/shopify-logo-34.png)
Re-marketing Analysis
Improve customer retention and boost sales with our in-depth re-marketing analysis services.
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Leverage your data across your business - from Sales, Product, Marketing, to Operations. Know your customers better, predict what marketing initiatives will yield better results and supercharge your acquisition, engagement, conversion, retention, and reactivation strategies.
![](https://www.cobay.com/wp-content/uploads/2024/05/Frame-427321905-2.png)
![](https://www.cobay.com/wp-content/uploads/2024/05/Frame-427321904-2.png)
![](https://www.cobay.com/wp-content/uploads/2024/05/Frame-427321903-2.png)
Holistic Data Utilization
Enhanced Customer Understanding
Optimized Strategies
Seamlessly integrate data from sales, product, marketing, and operations to gain comprehensive insights.
Gain deep insights into customer behavior to tailor marketing initiatives for better results.
Supercharge your acquisition, engagement, and retention strategies with data-driven decision-making.
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Leverage your data across your business - from Sales, Product, Marketing, to Operations. Know your customers better, predict what marketing initiatives will yield better results and supercharge your acquisition, engagement, conversion, retention, and reactivation strategies.
![](https://www.cobay.com/wp-content/uploads/2024/05/Frame-427321905-2.png)
Holistic Data Utilization
Seamlessly integrate data from sales, product, marketing, and operations to gain comprehensive insights.
![](https://www.cobay.com/wp-content/uploads/2024/05/Frame-427321904-2.png)
Enhanced Customer Understanding
Gain deep insights into customer behavior to tailor marketing initiatives for better results.
![](https://www.cobay.com/wp-content/uploads/2024/05/Frame-427321903-2.png)
Optimized Strategies
Supercharge your acquisition, engagement, and retention strategies with data-driven decision-making.
We love our clients
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What our clients say about us?
![](https://www.cobay.com/wp-content/uploads/2024/05/images-1.png)
Your team provided exceptional service and expertise, perfectly tailored to our needs. The clear communication and prompt delivery of of the content were impressive.
Viren
Soft-line Manager
![](https://www.cobay.com/wp-content/uploads/2024/05/png-transparent-zoho-office-suite-logo-zoho-corporation-google-docs-customer-relationship-management-crm-icon-text-rectangle-presentation-1.png)
The User Journey Optimization for our new site which was tailored to our site was really awesome, unlike other Agency you gave us practical solutions that greatly enhanced our user experience. Your clear communication, technical proficiency, and timely delivery exceeded our expectations.
Nivetha
Marketing Head
![](https://www.cobay.com/wp-content/uploads/2024/05/Group-4697.png)
Fantastic job on our new website, and marketing automations. The new website is faster, the listings are efficient, and the automations have boosted our engagement and sales. Great service and clear roadmap made the process smooth.
Michelle Shou
CEO - Shadisfy
![](https://www.cobay.com/wp-content/uploads/2024/05/arbospace_originals__1__360-1.png)